Home > Blog > WSJ News Exclusive | Sex-Toy Makers Lovehoney, WOW Tech Merge in $1.2 Billion Deal as Lockdowns Spur Demand

WSJ News Exclusive | Sex-Toy Makers Lovehoney, WOW Tech Merge in $1.2 Billion Deal as Lockdowns Spur Demand

The closely held European-based companies behind Fifty Shades of Grey vibrators and other sexual wellness brands said they have agreed to merge in a deal that values the combined company at around $1.2 billion, amid increasing global demand for sex toys

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Germany's WOW Tech Group is combining with Lovehoney, a U.K.-based online retailer, to offer a range of sex toys, lingerie, and lubricants to retailers and consumers. The companies officially announced the tie-up Thursday.